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casestudy
We began working with a DTC pet grooming toolsbrand on April 1, 2025. Initially, the brand operatedsolely on Amazon, with a limited advertisingstructure and inconsistent results. Our mission wasto help them scale beyond Amazon, build a highperformance paid social system from scratch, andset them up for long-term, predictable revenuegrowth off-Amazon.Quip, originally a product-exclusive brand, expanded by launching its own website. We helped scale Quip's e-commerce presence by driving the brand from scratch through strategic campaigns and targeted advertising.
Off-Amazon Transition Strategy: New Website Setup: We developed astandalone website, enabling the brand to sellgrooming tools directly to customers and gaincontrol over pricing, data, and customerrelationships.Conversion Funnel Creation: Built a structuredfunnel for capturing new customers from paidads, retargeting site visitors, and incentivizingrepeat purchases.
Advanced Advertising Structure: Pixel & CAPI Setup: Integrated Meta CAPI foradvanced server-side tracking to ensureaccurate event tracking and reliable datasignals for optimization.
Smart Budget Scaling & Real-Time OptimizationCost Cap & Value-Based Optimization
Transitioned from manual bidding to smartercost cap strategies for stable, predictablescaling.Horizontal & Vertical Scaling: Expanded topperforming ad sets through duplication andgradually increased budgets (20–30% every 3days) to maintain efficient scaling
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ROAS : 7.74x
Pur cha ses : 236
CTR: 2.13%
CPC: $0.55
casestudy
TRX Training started on Amazon with its suspensiontraining systems. To scale beyond the platform, weimplemented a multi-channel marketing strategy,expanding TRX’s reach and boosting direct-toconsumer sales. This shift from Amazon to a broadere-commerce presence fueled significant growth,positioning the brand as a leader in the fitnessindustry.
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Off-Amazon Transition Strategy: New Website Setup: We developed a standalonewebsite, enabling the brand to sell its productsdirectly to customers and gain control overpricing, data, and customer relationships.
Advanced Audience Architecture: We builtlayered prospecting campaigns targetinginterest-based, behavioral, and high-valuelookalike audiences to reach potentialcustomers who were not yet familiar with thebrand.
Data-Driven Scaling: Real-time analytics wereused to reallocate budgets to high-performingad sets, ensuring that ad spend was optimizedfor maximum impact.
Creative Optimization: Multiple dynamic adcreatives were tested with tailored messagingand offer-based CTAs, enhancing the clickthrough rate (CTR) and lowering cost-per-click(CPC).
Smart Budget Scaling & Real-Time Optimization : We designed a multi-stage retargeting sequenceto re-engage users who interacted with thebrand, including view content, add-to-cart, andinitiated checkout events, increasingconversions significantly
Revenue: g rew f rom ~850,000 NOK ba seline to 3.65M+ NOK
ROAS : 5.5x
CTR: improved by 48%
CPA : reduced by 32%
casestudy
WMP Eyewear began as a niche brand offering premium,stylish eyewear with a focus on quality and design.Initially thriving through online platforms like Amazon,the brand expanded its reach by scaling beyondmarketplace sales. With a strong digital marketingstrategy and a focus on direct-to-consumer channels,WMP Eyewear grew its customer base, enhancing brandvisibility and positioning itself as a leader in the eyewearindustry
We built a sleek, user-friendly, and fully optimized e-commerce store for the brand,ensuring that it mirrored the brand's vision andvalues with a visually appealing design, seamlessnavigation, and an enhanced shoppingexperience for customers.Off-Amazon Transition Strategy
Paid Social Advertising: Implemented highlytargeted Facebook and Instagram ads usingadvanced audience segmentation, optimizing forpurchases and conversion value.
Full-Funnel Campaigns: Created a structuredfunnel with prospecting and retargetingcampaigns to engage users at every stage of theircustomer journey, from awareness to conversion.
Creative Optimization: Multiple dynamic adcreatives were tested with tailored messagingand offer-based CTAs, enhancing the clickthrough rate (CTR) and lowering cost-per-click(CPC).
Cross-Channel Marketing: Diversified the brand’smarketing efforts to include both paid social andorganic strategies for a more sustainable andscalable growth model.
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casestudy
Quip, originally an Amazon-exclusive brand, expanded bylaunching its own website. We helped scale their ecommerce presence and boost sales through targetedFacebook marketing. Today, Quip thrives with a strongonline presence and growing customer base.
We helped Quip launch its own e-commercewebsite, providing a direct-to-consumerplatform for better control over customerexperience and brand identity.
Paid Social Advertising: Implemented highlytargeted Facebook and Instagram ads usingadvanced audience segmentation, optimizingfor purchases and conversion value.
Full-Funnel Campaigns: Created a structuredfunnel with prospecting and retargetingcampaigns to engage users at every stage oftheir customer journey, from awareness toconversion.
Creative Testing and Optimization:Continuously tested multiple creatives to findthe highest-converting versions, reducingCost-per-Action (CPA) and improving overallperformance.
We focused on optimizing their website forconversions with a user-friendly interface,seamless checkout process, and personalizedproduct offerings, ensuring sustained growth.
PURCHAS E S : 3 9 1
ROAS : 4 . 6 7 x
CPR :Ar o u nd 3 po u nds
casestudy
Nakery Beauty is a USA-based skincare and beautybrand known for offering high-quality, effectiveproducts aimed at enhancing the natural beauty ofits users. The brand is dedicated to providingluxurious, science-backed skincare solutions thathelp individuals feel confident and radiant. With agrowing presence in the competitive beautyindustry, Nakery Beauty focuses on offering cleanand cruelty-free products tailored for all skintypes.
We helped Nakery Beauty scale its ecommerce presence by leveragingperformance marketing strategies acrossmultiple platforms, including Google Ads,TikTok, and Facebook Ads.
Developed targeted campaigns on Google,TikTok, and Facebook to engage potentialcustomers at various stages of the buyer'sjourney.Utilized smart bidding strategies on Googleto optimize ad performance and maximizereturn on ad spend (ROAS).
Applied data-driven optimizations toimprove conversion rates and increase theoverall conversion value.Implemented retargeting strategies toreach interested audiences, enhancingcustomer retention and boosting sales.
Ran continuous A/B tests on ad creatives todetermine the most effective messaging,visuals, and offers.Improved ad creatives to be moreattention-grabbing, aligned with NakeryBeauty's brand identity.
Used TikTok to tap into a youngeraudience, creating ads that resonate withbeauty enthusiasts and influencers.
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Revenue; $40k in 30 da y s
ROAS : 3.8x
CPR :Around $16
casestudy
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We Caraa is a New York–based handbag and accessoriesbrand that blends fashion with function, specializing inluxury athletic bags, everyday totes, and travel essentials.Designed for modern, on-the-go lifestyles, Caraa focuseson premium materials, sleek aesthetics, and highversatility—bridging the gap between performance gearand luxury fashion.
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Facebook Ads StrategyDesigned full-funnel campaigns(awareness, consideration, conversion)optimized for purchase intent.Tested multiple ad creatives — UGCstyle videos, product showcases, andlifestyle visuals — to identify highperforming hooks.Built lookalike audiences from highvalue customers and leverageddynamic product ads for retargetingcart abandoners.Focused on mobile-first creatives toimprove CTR and ROAS.
TikTok Ads StrategyCreated short, organic-feel video adsthat showcased real-life use cases ofCaraa bags (travel, work, gym).Collaborated with micro-influencers todevelop authentic content optimizedfor TikTok’s native storytelling style.Used spark ads and trend-based soundintegration to boost engagement andreach.Launched retargeting campaigns forusers who watched videos or visitedproduct pages, improving lower-funnelconversions.
Google Ads StrategyBuilt a smart shopping and searchcampaign structure targeting brandedand non-branded keywords.Used Performance Max campaigns tocapture high-intent users searching for“luxury handbags” and relatedqueries.Optimized ad extensions and productfeeds for higher visibility in GoogleShopping.Integrated conversion tracking &audience signals to improve efficiencyand optimize ad spend.
